Vinay Sapru Reflects on Discovering Shefali Jariwala with Radhika Rao
- June 29, 2025
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In an exclusive interview with ETimes, filmmaker Vinay Sapru shared his heartfelt memories of working with Shefali Jariwala, the star of the iconic “Kaanta Laga” music video. Directed by Sapru and Radhika Rao, the video catapulted Jariwala to fame almost overnight. Sapru reminisced about the creative journey that led to the making of the video, highlighting how Jariwala’s performance captured the audience’s imagination and became a cultural phenomenon. He spoke fondly of her talent and charisma, which were evident from their first meeting. Sapru also expressed his sorrow over Jariwala’s untimely passing, noting the profound impact she had on the music and entertainment industry. The “Kaanta Laga” video not only marked a significant milestone in Jariwala’s career but also set a new standard for music videos in India, blending innovative choreography with a catchy tune that resonated with audiences across the country. Sapru’s reflections offer a poignant look at the legacy of a star whose influence continues to be felt in the industry today.