Timothée Chalamet Joins Lucid Motors as Global Brand Ambassador
- July 30, 2025
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Lucid Motors, a prominent electric vehicle manufacturer backed by Saudi Arabia, has announced that Timothée Chalamet will serve as its first-ever Global Brand Ambassador. This multi-year partnership aims to leverage Chalamet’s widespread appeal and influence to elevate Lucid’s brand presence on a global scale. Known for his roles in critically acclaimed films, Chalamet’s involvement is expected to attract a younger, more diverse audience to the luxury EV brand.
Lucid Motors has built a reputation for its innovative approach to electric vehicle design and performance. The company is committed to redefining the luxury EV market with its cutting-edge technology and sustainable practices. By collaborating with Chalamet, Lucid hopes to further cement its position as a leader in the industry, blending high-performance engineering with cultural relevance.
As part of his ambassadorial duties, Timothée Chalamet will be the face of an upcoming campaign for the Lucid Gravity SUV. This new model represents Lucid’s continued expansion into the luxury SUV market, promising advanced features and superior performance. Chalamet’s involvement is anticipated to generate significant buzz and interest around the launch, highlighting Lucid’s commitment to innovation and style.
Celebrity endorsements have become a powerful tool for brands looking to enhance their market presence. By associating with high-profile figures like Timothée Chalamet, companies can tap into new demographics and increase brand visibility. For Lucid Motors, this partnership not only enhances its cultural footprint but also aligns with its mission to promote sustainable transportation solutions worldwide.