Zoho’s homegrown messaging platform, Arattai, has quickly become one of India’s most talked-about digital products. The app, celebrated for being “spyware-free” and entirely developed in India, recently climbed to the top of Indian app store charts. Its growing popularity received an additional boost when industrialist Anand Mahindra publicly expressed his support for the platform, drawing attention to its local innovation roots.

Anand Mahindra’s Public Endorsement

Anand Mahindra, known for championing Indian entrepreneurship and technology, shared his appreciation for Arattai on social media. His endorsement highlighted the significance of supporting indigenous digital solutions at a time when data privacy and self-reliance are increasingly valued by users across the country. The post sparked widespread interest among Mahindra’s followers and further amplified the visibility of Zoho’s new communication tool.

Sridhar Vembu Responds with Gratitude

Zoho founder Sridhar Vembu responded warmly to Mahindra’s acknowledgment, thanking him for recognizing the company’s efforts in building an Indian-made alternative to global messaging platforms. Vembu emphasized that Arattai was designed to offer users a secure and private communication experience without compromising on functionality or ease of use. His message resonated with many who have been advocating for greater reliance on domestic technology ecosystems.

Arattai’s Rise in Popularity

Since its introduction, Arattai has rapidly gained traction among Indian users seeking privacy-focused messaging options. The app markets itself as a “Made in India” platform that prioritizes user security and transparency—qualities that have helped it stand out in a crowded marketplace dominated by international competitors. Its name, which means “chat” in Tamil, reflects Zoho’s intent to create a simple yet powerful communication tool tailored to local preferences.

User Feedback and Technical Challenges

Despite its impressive growth, Arattai is still refining its performance based on user feedback. Some early adopters have reported issues such as delays in receiving one-time passwords (OTPs) and occasional glitches during voice calls. Zoho has acknowledged these concerns and is actively working on updates to enhance reliability and user experience. The company’s responsiveness has been well received by its growing community of users who appreciate transparent communication from developers.

The Broader Push for Digital Self-Reliance

Arattai’s success story aligns with India’s broader movement toward technological independence and data sovereignty. As more consumers seek alternatives built within the country, apps like Arattai symbolize a shift toward empowering local innovation while maintaining global standards of quality and security. The endorsement from prominent business leaders such as Anand Mahindra underscores how domestic technology ventures are gaining mainstream recognition and support from influential voices in industry circles.

Arattai continues to evolve as Zoho refines its features and addresses user-reported issues. With growing public interest and backing from notable figures, the app represents more than just another messaging service—it stands as a testament to India’s expanding capabilities in software development and digital innovation rooted in trust, privacy, and self-reliance.