Shaadi.com founder Anupam Mittal has shared valuable insights for those looking to succeed in the competitive world of entrepreneurship. In his advice, he highlights two fundamental skills that every aspiring business leader should develop—learning how to sell and understanding the financial mechanics that drive industries.

Learning the Art of Selling

According to Mittal, one of the most critical abilities an entrepreneur can cultivate is the skill of selling. He encourages individuals to “sell something, anything,” as this process helps build essential survival instincts in business. Selling, he explains, is not just about exchanging goods or services—it’s about persuasion, communication, and negotiation.

By engaging directly with customers or clients, entrepreneurs learn how to identify needs, handle objections, and create value propositions that resonate. These experiences form the foundation of confidence and adaptability—qualities that often determine whether a startup thrives or struggles in its early stages.

Why Sales Experience Shapes Business Leaders

Mittal believes that firsthand sales experience gives entrepreneurs a deeper appreciation for market dynamics and customer psychology. It teaches them how to respond quickly to challenges and adjust strategies based on real-world feedback. This practical exposure also helps founders understand what drives consumer decisions, enabling them to design products and services that truly meet demand.

In many successful companies, leaders who began their careers in sales often demonstrate stronger resilience and sharper decision-making skills. For Mittal, this ability to persuade and negotiate effectively is what separates a good businessperson from a great one.

The Power of Financial Understanding

Beyond mastering sales, Mittal emphasizes the importance of financial literacy—particularly in areas such as equity analysis or investment banking. He suggests that understanding how money moves within industries allows entrepreneurs to see the bigger picture behind profit generation and long-term sustainability.

A solid grasp of finance helps founders evaluate opportunities more effectively and make informed decisions about funding, valuation, and growth strategies. It also enables them to interpret financial statements with clarity, ensuring they can manage resources efficiently while maintaining profitability.

Connecting Finance with Real-World Economics

Mittal points out that true business acumen comes from recognizing how financial systems influence every aspect of an enterprise—from pricing models to operational efficiency. Entrepreneurs who understand these principles can better anticipate market shifts and position their ventures strategically within their industries.

This knowledge also fosters credibility when engaging with investors or stakeholders, as it demonstrates a clear understanding of both risk management and value creation. For emerging entrepreneurs, developing this dual expertise—in sales and finance—can serve as a powerful combination for long-term success.

In conclusion, Anupam Mittal’s advice underscores that entrepreneurship is not built on ideas alone but on practical skills honed through experience and learning. By mastering the art of selling and gaining a deep understanding of financial systems, aspiring founders can strengthen their ability to navigate challenges and build sustainable businesses in any economic climate.