Dharampal Satyapal Group, a prominent player in the Indian FMCG sector, is on track to elevate its popular Pulse candy brand to a Rs 1,000-crore valuation within the next two years. The brand has already achieved impressive sales of over Rs 750 crore in FY25, showcasing its strong market presence and consumer appeal. To reach this ambitious target, DS Group is implementing a strategic plan that includes expanding into related product categories and introducing innovative formats to attract a broader customer base. This growth strategy is designed to leverage the brand’s existing popularity while tapping into new market opportunities. By diversifying its offerings, the company aims to enhance its competitive edge in the confectionery industry and solidify its position as a leading brand. The success of Pulse candy reflects DS Group’s commitment to quality and innovation, which has been instrumental in driving its growth trajectory. As the company continues to explore new avenues for expansion, it remains focused on maintaining high standards and delivering value to consumers. This approach not only supports the brand’s financial goals but also reinforces its reputation as a trusted name in the FMCG landscape. With these efforts, DS Group is well-positioned to achieve its Rs 1,000-crore target and further strengthen its market leadership in the coming years.