As Amazon Prime Day approaches, cybercriminals are ramping up their efforts to exploit eager shoppers. Security researchers have identified more than 120,000 fraudulent websites designed to deceive consumers during this highly anticipated shopping event. Scheduled from July 8 to July 11, Prime Day is a prime target for scams due to the urgency and excitement it generates among shoppers. These fake sites, created in the last two months, are filled with phishing traps, malware, and counterfeit products aimed at stealing personal and financial information.

Amazon Prime Day is one of the most awaited online shopping events globally, making it a lucrative opportunity for scammers. Cybercriminals capitalize on the hurried nature of shoppers who are keen to secure deals before they vanish. This haste often leads to poor decision-making and careless clicks on malicious links. In response, Amazon has been actively combating these threats. In 2024 alone, the company dismantled over 55,000 phishing websites and 12,000 phone numbers used in impersonation schemes. Amazon collaborates with law enforcement worldwide to hold scammers accountable, referring hundreds of offenders for further investigation and prosecution.

Despite these efforts, AI-enhanced threats are emerging at an unprecedented pace, necessitating increased vigilance from consumers. While Amazon has not issued a formal statement regarding the current situation, it continues its efforts to detect and eliminate fraudulent listings and suspicious domains. The company advises customers that it will never request payment via email or phone nor ask for gift cards as payment methods.

To stay safe during Prime Day, consumers should make purchases only through Amazon.com or the official Amazon app and avoid clicking on links from texts, emails, social media posts, or pop-up ads that appear to be from Amazon. Scammers often create lookalike pages to harvest personal information. Installing antivirus software can help protect against malicious links that install malware and alert users to phishing emails and ransomware scams.

Amazon will never call customers asking for login credentials or personal details. If contacted by someone claiming to be from Amazon who pressures you to “verify your account,” it’s a scam. Similarly, no legitimate representative will ask for payment using gift cards.

Scammers often create fake websites with minor spelling differences like arnazon.com or amaz0n-sale.com. Before entering sensitive information, verify the web address carefully. Report any scam attempts to Amazon through their official support page or report phishing sites to the FTC at ReportFraud.ftc.gov.

Ensure your Amazon account uses a strong, unique password not used elsewhere and consider using a password manager for added security. Enable two-factor authentication (2FA) for an extra layer of protection.

Regularly update your devices and the Amazon app to patch security vulnerabilities that cybercriminals might exploit. Avoid using public Wi-Fi networks when shopping online to reduce data interception risks.

After making purchases, monitor financial statements for unauthorized charges. Early detection can minimize potential damage. If a deal seems too good to be true or comes from an unfamiliar seller, verify product reviews and seller ratings on Amazon.

Amazon Prime Day scams are becoming increasingly sophisticated with over 120,000 fake websites posing significant risks. By staying alert and following safe shopping practices, consumers can protect themselves while enjoying the sales. Remember, if a deal seems too good to be true, it probably is.