Gayle King’s Influence on ‘CBS Mornings’ Under Scrutiny

Gayle King, a prominent figure on “CBS Mornings,” is facing challenges as the show struggles with declining ratings. The program, co-anchored by King, Tony Dokoupil, and Nate Burleson, has consistently ranked third behind NBC’s “Today” and ABC’s “Good Morning America.” In July, “CBS Mornings” averaged 1.8 million viewers, trailing behind its competitors. This decline is particularly pronounced among the key demographic of adults aged 25-54, where the show has seen a significant drop in viewership.

Impact of Paramount-Skydance Merger on CBS News

The recent $8 billion merger between Paramount Global and Skydance Media, approved by the FCC, is set to bring changes to CBS News. Skydance CEO David Ellison will take control, with plans to address perceived biases in CBS News content. An ombudsman will be appointed to oversee content, signaling potential shifts in editorial direction. Staffers are preparing for changes as Skydance executives begin to influence the network’s operations.

Speculation Surrounding Gayle King’s Future

With her contract reportedly expiring in May 2026, there is speculation about King’s future at CBS. Industry insiders suggest that her influence may be waning due to declining ratings and recent controversies. King’s involvement in high-profile events and her advocacy for diversity, equity, and inclusion have drawn both support and criticism. The new management’s stance on these issues could impact her role moving forward.

Editorial Changes and Future Prospects

CBS News president Tom Cibrowski is implementing editorial changes aimed at broadening the show’s appeal. The focus is shifting towards stories that resonate with audiences outside major cities. As “CBS Mornings” prepares to move back to its studio on 57th Street in New York City, it remains uncertain how these changes will affect the show’s trajectory under new ownership.