Kamala Harris’ Book Promotion Strategy Raises Eyebrows

Former Vice President Kamala Harris is leveraging Democratic Party-linked email lists to promote her upcoming memoir, “107 Days.” This marketing move has sparked discussions about party neutrality, especially as Harris could potentially be a candidate in the 2028 presidential race. The Harris Victory Fund, associated with both the Democratic National Committee (DNC) and Harris’ 2024 campaign, was used to distribute promotional emails for the book. Notably, these emails did not solicit donations for the DNC, which has raised questions about the implications for future primaries.

Party Neutrality and Future Implications

The use of party resources for personal book promotion has led to concerns about maintaining neutrality in upcoming primaries. With President Donald Trump being term-limited in 2028, both major parties are expected to face competitive primary elections. Although the DNC confirmed they did not send the email, they acknowledged that party email lists can be used for promotions if paid for appropriately. Harris’ spokeswoman, Kirsten Allen, assured that the email list usage complied with Federal Election Commission regulations.

Harris Reflects on Her Political Journey

In a video announcement on July 31, Harris shared her reflections on her brief 2024 campaign, which began after President Joe Biden withdrew from the race following early primaries. She described the campaign as “intense, high-stakes, and deeply personal,” emphasizing the importance of sharing her experiences and insights. This aligns with a common trend among politicians who publish books after significant campaigns, such as Hillary Clinton’s “What Happened” following her 2016 loss.

Future Political Ambitions

Recently, Harris announced she would not pursue a gubernatorial run in California in 2026, fueling speculation about a possible presidential bid in 2028. Although she sought the Democratic nomination in 2020, she exited the race in December 2019. In a recent statement, Harris expressed her commitment to public service outside of elected office and her intention to support Democratic candidates nationwide.

Potential Candidates for 2028

As discussions about future presidential candidates continue, several names have emerged on both sides of the political spectrum. On the Democratic side, potential candidates include California Gov. Gavin Newsom, Kentucky Gov. Andy Beshear, and Maryland Gov. Wes Moore. Meanwhile, former President Trump suggested Vice President JD Vance as a leading contender for the Republican nomination.