Meta’s Massive Account Purge

In a significant move to enhance the quality of content on its platform, Meta has announced the removal of 10 million Facebook accounts in the first half of 2025. This action is part of a broader initiative to eliminate fake accounts and promote original content. The company revealed that many of these accounts were involved in impersonation, spam behavior, and fake engagement, which have been detrimental to the platform’s integrity.

Addressing Impersonation and Spam

Meta’s crackdown primarily targets accounts that impersonate large content producers. These accounts often build their follower base by sharing content created by others without permission or credit. By removing such accounts, Meta aims to prioritize authentic voices and original creators, ensuring that genuine content receives the attention it deserves.

Impact on Content Creators

The removal of these accounts is not just about cleaning up spam; it directly affects how content is ranked and monetized on Facebook. Creators who focus on originality and transformative use of existing media are likely to benefit from these changes. Meta encourages creators to add value to reused content through reaction videos, commentary, or substantial edits.

New Policies for Content Authenticity

To maintain a clean platform, Meta has introduced stricter policies against unoriginal content. Accounts that repeatedly repost others’ work without meaningful changes face reduced visibility and limited access to monetization features. The company is also experimenting with ways to credit original creators more clearly, such as adding links back to source videos.

Guidelines for Avoiding Account Removal

Creators are advised to post original content and avoid using third-party watermarks. If reusing content, they should ensure it adds real value rather than simply stitching clips together. Meta’s efforts are a step towards a more authentic and engaging platform for both creators and users.