Former Indian cricket captain MS Dhoni is taking steps to trademark his well-known nickname, ‘Captain Cool,’ specifically for sports-related services. This strategic move has seen the application successfully accepted and advertised, marking a significant step in preserving his legacy within the cricketing world. Known for his calm demeanor and exceptional leadership on the field, Dhoni’s decision to trademark this moniker underscores his enduring influence in the sport. The timing of this trademark application aligns with Dhoni’s anticipated induction into the ICC Hall of Fame in 2025, a testament to his outstanding contributions to cricket. His leadership qualities and tactical acumen have left an indelible mark on the game, inspiring countless players and fans worldwide. By securing the rights to ‘Captain Cool,’ Dhoni not only cements his legacy but also ensures that his brand remains synonymous with excellence in cricket. This move highlights the importance of intellectual property in sports, where athletes increasingly seek to protect their personal brands. As Dhoni prepares for this prestigious recognition by the ICC, his efforts to safeguard his nickname reflect a broader trend among sports icons who leverage their fame beyond their playing careers. The trademark will likely enhance Dhoni’s brand value and open up new opportunities for collaborations and endorsements in the sports industry.