Samsung’s AI-Driven Update for Smart TVs

Samsung is revolutionizing its smart TV experience by introducing an enhanced on-screen search feature powered by artificial intelligence. This update, currently available for 2025 smart TVs in South Korea, integrates the advanced Bixby voice assistant with the Samsung Vision AI ecosystem. The rollout is set to expand globally in phases, promising a more conversational and personalized user experience.

Bixby Voice Assistant: A Leap Forward

The updated Bixby voice assistant is designed to offer a natural and intuitive interaction. Users can initiate conversations simply by pressing the mic button on their remote, without needing to navigate through menus. This seamless interaction allows Bixby to remember context and follow-up questions, providing a fluid conversational experience.

Beyond Entertainment: Expanding Search Capabilities

Samsung’s smart TVs are not limited to searching for shows and movies. Users can ask Bixby general questions, such as the height of Mount Everest, and receive accurate responses. Additionally, the AI can retrieve information from on-screen content, enhancing the Click to Search feature. This makes discovering new shows, movies, and live TV channels more accessible.

Integration with Samsung SmartThings

The integration of Bixby with Samsung SmartThings allows users to control connected appliances directly from their TVs. With simple voice commands, users can manage their home environment, such as adjusting air conditioner settings or turning off appliances.

Implications for Smart TV Users

This update signifies a significant advancement in smart TV technology, offering users a more interactive and engaging experience. By integrating AI capabilities into everyday viewing, Samsung is setting a new standard for home entertainment systems.