Saudi Arabia has announced the launch of its “Super Yacht Arabia” campaign at the Monaco Yacht Show, unveiling ambitious plans to transform the Red Sea into a leading global destination for luxury yachting. The initiative is supported by significant investment and aims to highlight the region’s natural beauty, modern infrastructure, and strategic location, while aligning closely with the country’s Vision 2030 tourism objectives.

Showcasing at the Monaco Yacht Show

The international debut of Super Yacht Arabia took place at the Monaco Yacht Show, one of the world’s most prestigious gatherings for luxury vessels and maritime innovation. By presenting its vision on this global stage, Saudi Arabia sought to capture the attention of yacht owners, investors, and industry leaders who play a key role in shaping high-end tourism trends.

A Multi-Billion Riyal Investment

The campaign is backed by more than SAR 84 billion (equivalent to $22.4 billion), underscoring the scale of commitment to developing world-class facilities along the Red Sea coast. This investment is directed toward building modern marinas, enhancing port services, and creating luxury experiences that cater to international travelers seeking exclusive destinations.

The Red Sea’s Natural Advantage

Stretching across 1,800 kilometers of coastline, the Red Sea offers pristine waters, diverse marine life, and scenic islands that provide a natural draw for yachting enthusiasts. Its geographical location also places it at a crossroads between Europe, Asia, and Africa, making it an accessible hub for global visitors while offering unique cruising routes rarely matched elsewhere in the world.

Aligning with Vision 2030

Super Yacht Arabia forms part of Saudi Arabia’s broader Vision 2030 strategy, which seeks to diversify the economy by expanding non-oil sectors such as tourism and entertainment. By positioning itself as a luxury travel destination, Saudi Arabia aims not only to attract high-net-worth visitors but also to create long-term economic opportunities through hospitality services, cultural experiences, and maritime industries linked to yachting.

Modern Ports and Infrastructure Development

Central to this initiative is the development of state-of-the-art marinas capable of accommodating some of the largest yachts in operation today. These facilities are designed to provide seamless services for owners and guests while integrating with nearby resorts and attractions along the Red Sea coast. The focus on infrastructure ensures that visiting yachts will find both convenience and exclusivity in equal measure.

Saudi Arabia’s unveiling of Super Yacht Arabia signals a strong commitment to redefining its coastal regions as premier destinations for luxury travel. With vast investment backing, natural advantages along its extensive shoreline, and alignment with long-term national goals under Vision 2030, the campaign positions the Red Sea as a rising competitor in global yachting tourism. As development progresses, it is expected that this initiative will strengthen Saudi Arabia’s presence on the international tourism map while offering new opportunities for travelers seeking unique maritime experiences.