Sponsors Withdraw from Legends Cricket Match After India-Pakistan Dispute
- July 20, 2025
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The highly anticipated veterans’ cricket match between India and Pakistan in the World Championship of Legends has been abruptly cancelled. This decision follows the withdrawal of Indian players, who cited the recent Pahalgam terror attack as a primary reason for their exit. The match, which was expected to bring together legendary cricketers from both nations, faced significant backlash on social media, further complicating the situation.
EaseMyTrip, a prominent sponsor of the event, announced its decision to withdraw support for any matches involving Pakistan. This move aligns with their stance against engaging in events featuring the neighboring country, reflecting broader geopolitical tensions. The withdrawal of sponsorship not only impacts the financial viability of such events but also highlights the challenges organizers face in navigating political sensitivities.
In response to the unfolding controversy and public sentiment, the event organizers issued an apology for any hurt sentiments caused by the planned match. Despite their initial goal of fostering positive interactions through sports, they decided to cancel the match entirely. This decision underscores the complexities involved in organizing cross-border sporting events, particularly between nations with strained relations.
The cancellation of this match serves as a reminder of the fragile nature of sports diplomacy between India and Pakistan. While cricket has often been seen as a bridge between the two countries, political and security concerns continue to overshadow such initiatives. The incident raises questions about the future of similar events and the role of sports in easing geopolitical tensions.