Monika Shergill, Vice President of Content at Netflix India: At Netflix, we start thinking about music from the moment a project begins. It’s not something we add later-it’s a core part of story development, right from scripting and budgeting. Music supervisors, composers, and editors are brought on early so we can shape the soundscape alongside the characters and arcs. This deep integration allows for music-led storytelling, where the music not only supports the narrative-it helps define it.