Marketing & Growth

Marketing News for Growth Professionals.

Performance marketing, brand strategy, D2C growth, consumer behaviour shifts, and the agencies behind India's biggest campaigns — covered without the fluff.

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Performance Marketing

↑ Rising

CAC pressure driving search for new channels

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Brand Building

→ Shifting

Long-term equity re-emerging post-growth era

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D2C Strategy

↑ Rising

Retention-first models outpacing acquisition plays

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Consumer Behaviour

→ Shifting

Post-pandemic spending patterns now the baseline

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Performance

Mar 20, 2026 · 6 min read

Meta Ads ROAS Is Falling — and Here's Why Brands Are Staying

Despite declining return on ad spend, brands aren't leaving Meta. The reasons reveal how dependent India's D2C economy has become on a single platform — and what that dependency will cost in 2027.

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Brand

Mar 17, 2026 · 8 min read

Legacy Brands Are Losing Cultural Relevance — Can They Get It Back?

Decades-old Indian consumer brands are watching younger audiences drift toward challenger brands with sharper identities. A look at who's adapting with cultural humility — and who's doubling down on nostalgia.

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D2C

Mar 14, 2026 · 9 min read

D2C Retention Is the New Acquisition: How Top Brands Do It

With CAC at all-time highs, the most successful D2C brands in India are investing heavily in LTV and repeat purchase mechanics rather than top-of-funnel spend. Here's what the playbook looks like in practice.

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Consumer

Mar 11, 2026 · 7 min read

India's Middle Class Spending Patterns Have Shifted — Permanently

Post-pandemic consumption behaviour is now the base, not an exception. Marketers who still plan for 2019 patterns are targeting a consumer that no longer exists in any meaningful segment.

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Brand

Mar 7, 2026 · 10 min read

Sports Sponsorship Is Back — Brands Pay Record Premiums

IPL, kabaddi, and now Formula E: India's sports marketing ecosystem is seeing unprecedented brand investment and viewership-to-purchase conversion that advertisers can finally prove to finance teams.

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Performance

Mar 3, 2026 · 8 min read

Search Is Fracturing: How Google's Decline Reshapes SEO Budgets

Generative AI search, YouTube, and WhatsApp are eating into Google's query share. The search marketing playbook is overdue for a complete rewrite — and smart teams are already redistributing budget.

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The Growth Letter

Your Competitive Edge Starts on Tuesday Morning.

Read by CMOs, performance marketers, and brand leads across India. Get the stories that shift strategy — not just describe it.